No, your clients will not be asked to add a token if you use WP Ghost’s White Label feature. The plugin is pre-configured with your license under your agency’s branding, so clients install and use it without seeing any activation screens, license fields, or references to WP Ghost. You manage licenses and connected sites centrally from your WP Ghost Dashboard at account.hidemywpghost.com, and clients see only the white-labeled plugin in their WordPress admin.
How Token-Free Client Installations Work
Normally, activating WP Ghost Premium on a WordPress site requires pasting a license token from the user’s WP Ghost Dashboard. For agencies managing many client sites, that would mean every client either needs access to your agency token (security risk) or their own account (cost and complexity). The White Label feature solves this.
Here is what happens with White Label enabled:
- You configure White Label options in your master WP Ghost installation: set the plugin name, logo, menu icon, optional custom knowledge base URL, and default security settings.
- You download the customized plugin ZIP file from your WP Ghost Dashboard. This ZIP is pre-bound to your agency license.
- You upload and activate the plugin on your client’s site via the normal WordPress Plugins > Add New > Upload flow.
- The plugin auto-connects to your agency account. No token prompt, no activation screen, no license entry. The client sees it running under your agency’s name and logo.
- You manage that client’s license and settings remotely from your WP Ghost Dashboard.
What Clients See vs What You See
| Experience | Your Agency View | Client’s View |
|---|---|---|
| Plugin name in Plugins list | WP Ghost | Your custom plugin name |
| Plugin logo and menu icon | WP Ghost branding | Your agency branding |
| License token prompt | Paste token once in master install | Never sees a token prompt |
| Help links and knowledge base | wpghost.com/kb | Your custom KB URL (optional) |
| License management | Central dashboard with all client sites | No license interaction at all |
| Settings configuration | Pre-configured across all clients via Deep Settings | Appears already configured |
Why This Matters for Agencies
For agencies, developers, and freelancers managing multiple WordPress sites, the White Label feature does three specific things that save time and preserve your brand positioning:
Streamlines installation. Rolling out security to 10, 50, or 200 client sites becomes a repeatable process. Upload, activate, done. No per-site token entry, no activation email forwarding.
Keeps your agency brand front and center. Clients see a security tool branded as yours, not a third-party plugin. The custom name, logo, menu icon, and even the knowledge base URL can point to your own resources.
Centralizes license and site management. The WP Ghost Dashboard at account.hidemywpghost.com lists every connected site under your account. If a client leaves your service, you deactivate their site from the dashboard in one click and their access stops immediately.
Managing Client Sites Through the Dashboard
The WP Ghost Dashboard is your central control panel. From there you can:
See every connected site under Connected Sites, with its license status, last check-in, and current plugin version.
Deactivate a site’s license (for example, when a client leaves your agency). The plugin on their site will show a “needs to reconnect” message and stop functioning. Custom paths revert to WordPress defaults on their site.
Download White Label plugin ZIPs from the White Label Plugins List panel. Each configuration you have set up is listed with its own download button, so you can maintain different customizations for different client groups.
Apply Deep Settings to pre-configure security defaults so every client site starts with your preferred setup (Safe Mode or Ghost Mode, specific firewall level, 2FA method, etc.).
Full walkthrough of every option in the Whitelabel in WP Ghost guide.
Frequently Asked Questions
Will my clients be asked to add a token?
No, not if you use the White Label feature. The customized plugin ZIP is pre-bound to your agency license, so it auto-connects on activation. Clients never see a token prompt or license screen. They just see the white-labeled plugin running normally in their WordPress admin.
What if I don’t use the White Label feature?
Without White Label, activating WP Ghost Premium on a client site requires entering the license token from your WP Ghost Dashboard. You can paste it yourself during setup (the client never needs to), but the activation prompt does appear during initial setup. White Label is the only way to remove that prompt entirely.
Can I customize the plugin name and branding per client?
Yes. Each White Label configuration is separate, so you can create a different branded version for each client or client group. Plugin name, logo, menu icon, knowledge base URL, and default settings are all customizable per configuration. Download each variation as its own ZIP from the White Label Plugins List in your Dashboard.
What happens if a client deactivates the plugin?
The plugin stops running on their site and all WP Ghost paths revert to WordPress defaults. This does not affect your other client installations. If you are worried about clients deactivating the plugin, you can use CSS to hide it from the Plugins list, or install the Admin Menu Editor plugin and hide the Plugins section from their WordPress menu entirely.
What happens if a client leaves my agency?
Go to your WP Ghost Dashboard, open Connected Sites, and deactivate their site’s license. The plugin on their site will show a reconnection prompt and stop functioning. Their custom paths revert to WordPress defaults. They will need to buy their own license or use the free version if they want to keep using WP Ghost.
Do my clients get support from WP Ghost directly?
No. Your agency is our customer, not your clients. You receive support from WP Ghost for all sites connected to your account for as long as your subscription is active. Your clients contact you for support, which fits the White Label positioning (they see your brand, they contact your brand). You can optionally point the plugin’s help links to your own knowledge base, or keep them pointing to the WP Ghost KB as an extended support resource. See the support terms FAQ.
How many client sites can I manage under one license?
Depends on your license tier. WP Ghost offers agency-friendly plans with higher site limits for exactly this use case. Check the current plan options at wpghost.com or contact sales for volume licensing if you manage many sites.
Does WP Ghost modify WordPress core files?
No. WP Ghost (white-labeled or not) uses server-level rewrite rules and WordPress filters. No core files, theme files, or plugin files on your clients’ sites are modified. Deactivating the plugin restores every default instantly, which makes client handoffs and agency transitions clean.